Performance of Top 5 Shopping Games on Unified Platform in New Zealand Q4 2021

The fourth quarter of 2021 saw varying performance trends among the top 5 shopping games in New Zealand on a unified platform, combining data from both iOS and Android. Here's a closer look at how each app fared in terms of weekly downloads, revenue, and active users.

Idle Supermarket Tycoon - Shop by Digital Things experienced fluctuations in weekly revenue, peaking at approximately $246 in the week of September 27, with a low of $117 in the week of November 29. Weekly downloads showed an upward trend towards the end of the quarter, reaching 240 in the final week of December. Active users saw a general increase from 602 at the start of the quarter to 733 by the end.

Miga Town: My Store from XiHe Digital (GuangZhou) Technology Co., Ltd had a revenue peak of $101 in the week of October 25. Downloads remained relatively stable, fluctuating between 227 and 387 throughout the quarter. Active users showed a slight decline, from 389 at the beginning of the quarter to 286 by the end.

The Vlad and Niki Supermarket game by Oculist saw its highest revenue of $95 in the week of November 1. Weekly downloads peaked at 604 in mid-December, and active users showed a significant increase from 865 in late September to 1303 by mid-December, maintaining strong numbers through the end of the quarter.

Supermarket Mania Journey by G5 Entertainment AB had modest revenue, peaking at $68 in the week of November 22. Downloads were consistent, ranging between 7 and 18 per week. Active users remained relatively low, fluctuating between 11 and 34 throughout the quarter.

My PlayHome Stores from PlayHome Software Ltd saw minimal activity in terms of downloads, with only one download recorded in the week of October 11. Revenue peaked at $51 in the week of October 25, but weekly active users data was not available.

For more detailed insights into the performance of these apps and other market trends, visit Sensor Tower.